![]() “RAI is capturing significant new workflow advantages with MediaCentral, Avid NEXIS and Media Composer, ensuring they have the available content production resources they need in one integrated solution. “Leading broadcasters such as RAI are achieving scalability and collaboration on highly flexible foundations that solve today’s needs and leave the door open for easy growth,” said Tom Cordiner, Chief Revenue Officer, Avid. With support for hundreds of third-party products in the Avid ecosystem, the open MediaCentral platform is key to RAI’s dramatically enhanced workflow flexibility. The upgrades also include an increased number of Avid Media Composer | Ultimate editing software seats. Users will migrate from the existing MediaCentral | UX to the innovative web-based MediaCentral | Cloud UX, delivering seamless collaborative workflows for news, production and archive. The upgrade will also include moving to the latest version of Avid’s MediaCentral | Production Asset Management system. RAI’s selection of Avid NEXIS storage reduces its carbon footprint and delivers cost savings from lower power consumption and reduced rack space compared to its prior storage solution. This storage upgrade enables RAI’s teams to access content and projects across their network from anywhere in real time. RAI recently completed migration to Avid NEXIS | E5 media storage systems for channels Tg1, 2, and 3, RaiNews24, and Rai Parlamento, totaling six petabytes of available storage. “Augmenting our workflows with the latest Avid solutions gives us a powerful foundation to deliver on today’s commitments and easily scale to support future projects.” “As a multichannel broadcaster delivering a massive volume of original content, it’s crucial to be ready to scale production capacity whenever we need it,” said Ubaldo Toni, Director of Technology, RAI. ![]() It includes upgrades to Avid’s MediaCentral platform, Avid NEXIS storage solution and Media Composer video editing software. Radiotelevisione Italiana (RAI) is making extensive enhancements to optimize the flexibility and scalability of the production workflows serving its five national broadcast channels and signed a multi-year agreement with Avid. This lets them produce stories and highlights for digital distribution and linear broadcast even while the recording is ongoing, all safe in the knowledge that security is assured through end-to-end encryption and secure authentication processes.Italy’s RAI Expands Use of Avid Software and Storage Teams can receive streams from remote senders in a variety of formats and have them available in the production system as quickly as possible. Users can produce content for remote events faster and more efficiently, so they can be shared on digital channels more quickly. This avoids disruption to well-established workflows and makes it easier for media received via IP streams to be previewed and edited within the MediaCentral platform and in Media Composer and other production tools. Content delivered via compressed IP streams can be used just like any other content ingested into Avid production environments, such as via SDI recordings or file-based ingest. MediaCentral | Stream is said to simplify the processes involved in remote IP contribution, while reducing operational expenses, shortening time-to-air for breaking news and helping to grow audiences. “MediaCentral l Stream enables those incoming streams to be ingested, re-wrapped or transcoded into production-friendly formats to support on premises or cloud-deployed Avid production workflows.” ![]() “IP protocols are being leveraged more and more for contribution to support news, sports and remote live production, providing significant cost and operational benefits,” said Raul Alba, director of product marketing - Media and Cloud at Avid. With support for the two most common IP stream protocols, RTMP and SRT, users get access to a flexible and scalable architecture regardless of where the production is deployed. Users can preview incoming streams, record them in production-friendly formats and edit media while the recording is ongoing. With more media companies adopting IP for contribution using mobile networks and standard internet to reduce costs, MediaCentral | Stream enables simple, secure and reliable contribution from multiple incoming IP streams, including Haivision and LiveU, into the MediaCentral platform for fast content turnaround. Supporting IP contribution from anywhere and from any device – including cameras, encoders and mobile devices – MediaCentral | Stream is said to unlock the power of IP for production applications running on the MediaCentral platform. ![]() MediaCentral | Stream supports IP contribution from anywhere and from any device ![]()
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